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With Chinese New Year (CNY) just round the bend, it is no wonder that companies large and small are scrambling to capture consumers’ attention. According to China UnionPay, Chinese consumers spent a whopping 962 billion yuan during 2018’s CNY, and this number is expected to increase by 10% year-on-year according to the Ministry of Commerce. In a bid to cash in on the increased propensity to spend during this period, here are some fun, engaging and thematic marketing strategies to consider.
